Course curriculum

  • 01

    Introduction

    • About Us

    • About this Course
  • 02

    CHAPTER 1: Let's Get Started!

    • LESSON 1: WTF is Branding?! - High-Level Overview

    • "WTF is Branding?!" Workbook
  • 03

    CHAPTER 2: Your Visual Identity - The Essentials

    • LESSON 1: What Makes Up a Visual Brand Identity?

    • [Example Brand Intro]

    • LESSON 2: Aesthetic Inspiration

    • LESSON 3: Colors + Textures

    • LESSON 4: Logo Variations

    • LESSON 5: Font Pairings

    • LESSON 6: Brand Style Guide
  • 04

    CHAPTER 3: The Nitty Gritty - Logo Files

    • LESSON 1: Necessary File Types (& How to Use Them)

    • LESSON 2: What To Do (& What Not To Do) With Your Logo Files

    • Logo Cheat Sheet (Best + Worst Practices)
  • 05

    CHAPTER 4: Be Seen! - Getting Yourself (and Your Brand Design) In The Spotlight

    • LESSON 1: Launching Your New Brand - Tips & Ideas

    • LESSON 2: Strengthening Your Visual Identity Through Social Media

    • "Ready, Set, Launch!" Worksheet